Commerce / AOV
Average Order Value
Plain-language definitionThe average revenue generated per completed order during a defined period. Merchandising, bundles, pricing, and customer mix can all influence it.
Why it matters
Use the term to make a better decision.
In practice, average order value matters when a team needs to connect a technical or creative choice to a visible change in clarity, performance, discovery, or conversion. The useful question is not whether the term sounds sophisticated. It is what decision it helps the team make.