Technology
Redirect
Plain-language definitionA response that sends a browser or crawler from one URL to another. Permanent redirects preserve user paths and consolidate signals during URL changes.
Why it matters
Use the term to make a better decision.
In practice, redirect matters when a team needs to connect a technical or creative choice to a visible change in clarity, performance, discovery, or conversion. The useful question is not whether the term sounds sophisticated. It is what decision it helps the team make.