Content
Alt Text
Plain-language definitionA concise text alternative that communicates an image's relevant purpose or content. Decorative images should usually use an empty alternative.
Why it matters
Use the term to make a better decision.
In practice, alt text matters when a team needs to connect a technical or creative choice to a visible change in clarity, performance, discovery, or conversion. The useful question is not whether the term sounds sophisticated. It is what decision it helps the team make.