Content
Content Audit
Plain-language definitionA structured review of existing content, its purpose, quality, performance, ownership, and next action. It supports decisions to keep, improve, combine, or retire pages.
Why it matters
Use the term to make a better decision.
In practice, content audit matters when a team needs to connect a technical or creative choice to a visible change in clarity, performance, discovery, or conversion. The useful question is not whether the term sounds sophisticated. It is what decision it helps the team make.