Strategy
Conversion Path
Plain-language definitionThe sequence of content and interactions that helps a person reach a valuable action. A good path matches readiness and removes avoidable uncertainty.
Why it matters
Use the term to make a better decision.
In practice, conversion path matters when a team needs to connect a technical or creative choice to a visible change in clarity, performance, discovery, or conversion. The useful question is not whether the term sounds sophisticated. It is what decision it helps the team make.