Design
Design Tokens
Plain-language definitionNamed values that store repeatable design decisions such as color, type, spacing, radius, and motion. Semantic tokens help teams change a system consistently.
Why it matters
Use the term to make a better decision.
In practice, design tokens matters when a team needs to connect a technical or creative choice to a visible change in clarity, performance, discovery, or conversion. The useful question is not whether the term sounds sophisticated. It is what decision it helps the team make.