Technology / SSG
Static Site Generation
Plain-language definitionGenerating page HTML ahead of user requests, usually during a build or content update. Static output can be fast, cacheable, and resilient.
Why it matters
Use the term to make a better decision.
In practice, static site generation matters when a team needs to connect a technical or creative choice to a visible change in clarity, performance, discovery, or conversion. The useful question is not whether the term sounds sophisticated. It is what decision it helps the team make.