SEO
Structured Data
Plain-language definitionStandardized markup that describes page entities and relationships in a machine-readable way. It helps search engines understand content and may enable enhanced result features.
Why it matters
Use the term to make a better decision.
In practice, structured data matters when a team needs to connect a technical or creative choice to a visible change in clarity, performance, discovery, or conversion. The useful question is not whether the term sounds sophisticated. It is what decision it helps the team make.