Strategy / MVP
Minimum Viable Product
Plain-language definitionThe smallest product release that can test a meaningful value assumption with real users. It is not an excuse for a careless or unusable experience.
Why it matters
Use the term to make a better decision.
In practice, minimum viable product matters when a team needs to connect a technical or creative choice to a visible change in clarity, performance, discovery, or conversion. The useful question is not whether the term sounds sophisticated. It is what decision it helps the team make.